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User Experience (Usability)

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Mar 10, 2004 7:09 pm re: Focus Groups and Usability
Gisela McKay
Our (pixcode) practices:

- One on one at the computer, letting them "drive", answering their questions & asking questions based on their choices
- 6 to 8 people total
- $40 - $60 for on hour of their time
- assess stakeholders and target audience (higher percentage of targets than stakeholders) in advance to determine the group
- cross section of ages and cultural backgrounds

We developed this strategy in conjunction with Dr. Barbara Soren of OISE (UToronto).

Hope this helps you,
Gisela

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