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User Experience (Usability)

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Mar 10, 2004 7:09 pm re: Focus Groups and Usability
Gisela McKay
Our (pixcode) practices:

- One on one at the computer, letting them "drive", answering their questions & asking questions based on their choices
- 6 to 8 people total
- $40 - $60 for on hour of their time
- assess stakeholders and target audience (higher percentage of targets than stakeholders) in advance to determine the group
- cross section of ages and cultural backgrounds

We developed this strategy in conjunction with Dr. Barbara Soren of OISE (UToronto).

Hope this helps you,

Private Reply to Gisela McKay (new win)

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