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User Experience (Usability)

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Jul 26, 2004 7:43 am Usability professionals: Lost in the shadows
Check out this article about Usability in India.

Usability professionals: Lost in the shadows

"Like technical writing, usability as a discipline was in the limelight in the giddy days of the software boom. However, in the post Nasdaq crash era, it seems to get only fleeting attention. People were employed with fancy job titles at Web design and software development firms: usability engineers, interaction designers, user experience managers, human factor engineers....Usability labs were set up to evaluate the user-friendliness of products. The labs were busy identifying, recruiting, subjecting to tests and compenstating the target users. Several techniques like card sorting were reported to have been submitted for patent rights. Usability was touted as something that could make or break e-commerce. That was then. "

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