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Feb 22, 2005 9:45 pm Personas: Supporting Design Decisions, March 18, Singapore
Date: March 18, 2005
Times: 08:30 – 16:30
Venue: Carlton Hotel, Singapore
Price: SGD 225 including GST (by March 2, 2005), SGD 385 including GST (after March 2, 2005)
(10% discount for more than 3 participants from an organization)
Included: Participant Package, Refreshments, Lunch and
Certificate of Completion
Flyer: http://translate-easy.com/persona_workshop_18March05.pdf
This one-day workshop will introduce you to personas through
hands-on training. You will learn practical, innovative and
inexpensive techniques that will allow you to use personas
in your design.

During the workshop, you will learn:
* How to gather requirements for personas
* How to develop personas
* How to transfom personas into design decisions

At the end of the day you will be ready to use personas
for supporting your design decisions.
Hands-on experience
The workshop is practical, interactive and hands-on. You will be
working in a group to develop personas and use them in an actual

Our goal is to make sure that you have sufficient knowledge
and experience to apply straight-forward persona development
techniques and use them for suppporting your design decisions
the moment you get back to your office.
Who should Attend
Anyone involved and interested in Personas and Human-centred
Design would benefit from this workshop, including:
* Design Managers
* Interaction Designers
* User Interface Designers
* User Experience Designers
* Technical Writers
* Human Factors Specialists
* Information Architects
* Usability Professionals
* Industrial Designers
About the Presenter
The presenter has applied personas extensively during his work,
including the recent work in the adoption of radio frequency
identification (RFID) technology in the retail industry.
His ground-breaking techniques in creating and applying personas
have been presented and demonstrated in several events in
Scandinavian countries. His international publications will be
published and presented in several international conferences
in the United States and Europe this year.

Adi Tedjasaputra is the IT and User Experience Manager at
TRANSLATE-EASY, a company that provides RFID and Human-centred
Design solutions. He is one of the inventors of Pair Writing -
Agile Scenario-based Design (ASD)technique and RFID Recommender
- intelligent solution for RFID system design. As a trained
Electronics and Computer Systems Engineer, he earned his
undergraduate degree, diploma and master degree from
Satya Wacana Christian University, Kwansei Gakuin University
and Technical University of Denmark (DTU). He actively produces
a number of international publications in the area of
Human-centred Design. In addition to his professional and
academic experience in Indonesia, he assumed some hi-tech
research and development roles in a research institute in
Germany and a company in Denmark.
Registration and more information
For registration or more information contact: Maya Adiningtyas
Cancellation Policy
* TRANSLATE-EASY reserves the right to cancel the workshop prior
to the day of the workshop. In the case of cancellation,
registrants will be notified and will receive a full refund of registration fee
or be transferred to another workshop within a 12-month period.
TRANSLATE-EASY shall not be in whatsoever circumstances liable
or responsible for any loss, damage, cost or expenses incurred
or may be incurred, directly or indirectly.

* 50% of the registration fee will be refunded or transferred
to another workshop for all cancellations received in writing
by March 2, 2005. No refunds will be made after March 2, 2005.

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