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User Experience (Usability)
338 hits
| Oct 05, 2003 2:18 pm |
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re: Communicating the Numbers |
David Orr
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Look for a different client?? Sometimes, only the pain of failure or a peer recommendation will do the trick. Otherwise, many see usability as a frill.
Also, maybe you are approaching the wrong people at the client's. In my experience marketing people and R&D people are the right ones. They are used to spending money on customer research, and will see usability as a specialized form of customer research. Besides, they have research budgets.
Technical people tend to see usability as a barrier to getting the project finished. Sometimes this attitude changes, but only after they experience a usability test.
David
> Rebecca St. Martin wrote:
> Chris,
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>What do you do if the client doesn't see the value in a usability study or has unrealistic goals of what can be achieved with the resources they're willing to commit?
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>While the numbers make sense to you and me, and while we do our best to explain the numbers, sometimes the client just doesn't listen. They want results but don't approve the resources needed to reach the goals they really do want.
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>What would be your next step?Private Reply to David Orr (new win) |
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