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Mar 20, 2005 7:22 pm Personas for Usable Web Design, Singapore, April 22
Web: http://TRANSLATE-EASY.com/persona_singapore.htm

Personas for Usable Web Design

* Date: April 22, 2005
* Times: 09:00 16:00
* Venue: Ngee Ann City Tower B, Singapore
* Registration deadline: April 12, 2005

The Workshop
One of the main challenges in today's complex web site design and
development is satisfying thousands of web site target audience with
many different goals. Eventhough it is technologically feasible to
include all possible functionalities for those thousands with many
different goals, such web sites often fail to satisfy the needs of any
target audience.

Personas are simple, yet powerful to focus web design effort. Based on
well-researched information about target audience, personas are able
to translate "data" into "information" that are useful for designing
usable web sites and streamlining web design and development

This one-day workshop will introduce you to personas through hands-on
training. You will learn practical, innovative and inexpensive persona
techniques to create usable web sites.

During the workshop, you will learn how to:

* gather web design requirements for personas
* differentiate "User Profiling" from "Creating Personas"
* create personas
* avoid the most common pitfalls of persona creation
* transfom personas into usable web design elements

At the end of the day you will understand the benefits of personas and
able to use them to create usable web sites.
Hands-on Experience
The workshop is practical, interactive and hands-on. Mixed with
lectures and assignments, you will be working in a group to develop
personas and use them in some interactive sessions.

Our goal is to make sure that you have sufficient knowledge and
experience to apply straight-forward persona techniques and use them
for creating usable web sites the moment you get back to your office.
Who should Attend
The workshop is designed for anyone involved in web design and
development, including:

* Project Managers
* Design Managers
* Designers (Graphic, Multimedia, UI, Interaction, Web)
* Usability Professionals
* Web site owners
* Information Architects
* User Experience Designers
* Human Factors Specialists
* Copywriters
* Technical Writers

Registration and more information

* Contact: Maya Adiningtyas
* Phone: +62 - 815 1010 1180
* Fax: +62 - 24 - 6713 318

Cancellation Policy

* TRANSLATE-EASY reserves the right to cancel, postpone or change the
venue of the seminar prior to the day of the workshop. Registrants
will be notified and will receive a full refund of registration fee or
be transferred to another workshop within a 12-month period.
TRANSLATE-EASY shall not be in whatsoever circumstances liable or
responsible for any loss, damage, cost or expenses incurred or may be
incurred, directly or indirectly.
* 50% of the registration fee will be refunded or transferred to
another workshop for all cancellations received in writing by April
12, 2005. No refunds will be made after April 12, 2005.

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