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Mar 22, 2005 6:06 pm Speaker, Jared Spool! Philly ACM Event, 4/21, 7-9pm
Kyle Pero
PhiCHI, the Philadelphia region's chapter of the ACM SIGCHI, is hosting an event that is open to anyone interested in attending.

When: Thursday, April 21; 7-9pm

Where: University of Pennsylvania - The Towne Building
220 S. 33rd Street Philadelphia, PA
Campus map - http://www.facilities.upenn.edu/mapsBldgs/view_map.php3?id=158

Registration Fee: FREE! (RSVP required. See below*)

Speaker: Jared Spool**, Founding Principal of User Interface Engineering (www.uie.com)

Presentation: What Users's Want

When users arrive at web sites, they are craving answers to their questions
and insights to their problems. Sites are all about giving users the
information they need. How do you know if you've answered all their
questions? How do you know if you've supplied complete answers?

When people can't find the information they need online, they do what comes
naturally: they ask someone. The UIE research team has spent the last year
systematically analyzing thousands of questions that users asked each other
online. Based on this extensive research, we've produced a framework that
explains the content that users are seeking. You can use this framework to
ensure you create a successful web site.

If your site describes your organization's services, provides answers to
complicated questions, or helps users make important decisions, you'll find
this groundbreaking research invaluable. You'll see how this new framework
will help you reduce your organization's support costs and increase your
customer loyalty.

Jared will show you to apply the framework, including the different
question types users ask. You'll see how different approaches to
information architecture, site navigation, layout, and content affect the
success of your users. You will learn new techniques for planning, writing,
and validating the site's content to assess and ensure its completeness and
high user satisfaction.

**Jared Spoolís Bio:

If youíve ever seen Jared speak about usability, you know that heís probably the
most effective, knowledgeable communicator on the subject today. What you
probably donít know is that he has guided the research agenda and built User
Interface Engineering into the largest research organization of its kind in the

Heís been working in the field of usability and design since 1978, before the
term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps
clients understand how to solve their design problems, explains to reporters
and industry analysts what the current state of design is all about, and is a
top-rated speaker at more than 20 conferences every year. He is also the
conference chair and keynote speaker at the annual User Interface Conference,
is on the faculty of the Tufts University Gordon Institute, and manages to
squeeze in a fair amount of writing time.

*RSVP Info:
You must RSVP to attend, as we have limited space. Send RSVPs to Kyle Pero, kylepero at usableinterface.com. You will receive an email confirmation once your name has been added to the list of attendees.

Interested in becoming a member of PhiCHI? Please visit:

This event is sponsored by TechSmith, makers of SnagIt, Camtasia Studio and Morae software. Morae is an all-digital usability testing solution that makes testing easier, faster, and more affordable. Visit www.morae.com and learn why Jared Spool said "Morae sets the standard
for customer experience tools. Nothing else even comes close."

Kyle Pero
Information Architect/Usability Analyst
kylepero at usableinterface.com

Private Reply to Kyle Pero (new win)

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