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Oct 14, 2003 1:29 pm		re: Winning the small battles...
Chris Nagele		Hi Kyle. Common struggle? Definitely! I think we have talked about this in the past. This is probably the most difficult aspect of my job. With the majority of my clients i will fight the battle, but there is always the risk of the client not understanding your reasons. I will never settle and build a poor site. It not only looks bad for my company, but it also does nothing for the client and shows that I did not present the right information to convince them. There are a few things you can do. 1. Find reports and studies already conducted to show proof of your claims. 2. Cost justify the usability. See this book: http://tinyurl.com/qv9s 3. Always show deliverables of your research and design efforts (prototyping, testing, scenarios, etc). 4. Eat the time (or money) and do a small test on your own. I have done usability tests and interviews at no cost to the client just to prove a point. It helps build long-term trust and credibility. 5. Usabilty is about results. Show examples of other projects you have done and how you increased conversion rates or productivity. Hope this helps. Chris > Kyle Pero wrote: > I'm sure all the other IA/Usability practitioners in this group would agree with me when I say that our job is all about winning the small battles (or, what may seems small to others – For instance, the name of a label). > >We know that we can't win every battle, which is why we have to pick and choose the ones worth fighting for. > >My question for all of you is how do you convince someone (marketer, business owner, etc.) to try something your way when there is no $$/time in the budget to do testing? > >I have a very good rapport with the businesses I work with and I do believe I also have their trust (most times), but from time to time there is always a situation that arises where we butt heads. I have tried benchmarking other sites and backing up my opinions with industry standards, but it's usually to no avail. > >At what point do you give up? Is there anything I haven't mentioned that's worth giving a try? I'm curious to hear if this is also a common struggle you all face, and if so, how you deal with it? > >Thanks, >Kyle > Private Reply to Chris Nagele (new win)

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