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your thoughts/digital photography and the future of professional photographersViews: 123
Apr 11, 2013 12:57 am re: your thoughts/digital photography and the future of professional photographers

Gayle Nowak
I am one person who loves and values high-quality professional photography. Maybe it was the stacks of National Geographics in my house that got me turned on to how a skilled photographer can capture something beautiful, striking or horrific.

I think people will always treasure those kinds of images, no matter what happens with technology. We are visual animals for sure, whether the pictures are still or moving.

That being said, I'm not surprised about studios like Sears or BRU shutting down their studios though. Someone on your Facebook page mentioned a failed business model. I think that's probably true. I also think that when you are marketing to and producing for the masses the way a big department store has to, the personal and custom touch gets diminished.

I have hired professional photographers for my wedding pictures, family portraits and executive shots, and I happily paid hundreds to thousands of dollars for those images (not prints mind you, just the digital files). The photographers who did our photos caught us in moments of living, and that's something that Sears and BRU could never quite do. Maybe things have changed since my dorky, awkward teenage family portraits from the 80s but those store studio portraits always felt flat and lifeless to me.

This is not a knock on those photographers either. I bet the studio photographers are just as talented as any other. I just think that when you do something on a mass level like that, it's hard to stand out.

Perhaps I'm a hopeless optimist but I don't think photographers are doomed because (as someone else said) there are people (like me) who value great work. Those photographers who create an experience and amazing images of life that move their clients, will be fine. The message and the marketing may just need to change.

My two cents as a photography consumer and lover.


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