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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Ezine format - link vs. whole contentViews: 253
Apr 05, 2005 5:33 pm re: re: re: re: Ezine format - link vs. whole content
Christopher Knight, http://EzineArticles.com/ For me, the days of sending the entire article via an ezine post is almost completely unimaginable.

I'm sure that my readers would like to see the entire article in the ezine, but when the content is valuable, relevant and free -- I think it's safe to ask for a click on a link to view the guts of the article.

I've been rotating testing big and small summary lengths, sometimes I give 3/4 of an article and leave 4-10 tips for a click to see the rest.

The reality is that if I don't get my audience to click, I don't get paid.

The other reality is that this model vs. the old model have been tested to millions of deliveries and the article summary with a link clearly generates more tens of thousands in revenue than without it.

It does feel conter-intuitive to do something that you know your audience doesn't want you to do, but if they respond by clicking -- then you can both get a chance at winning together.

Christopher M. Knight of http://Ezine-Tips.com/

Private Reply to Christopher Knight, http://EzineArticles.com/ (new win)





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