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Ezine format - link vs. whole content

Apr 30, 2005 3:11 am

re: Ezine format - link vs. whole content

Gregory Allan

Hi everyone. This is my first post.

My vote is to do both. On the one hand, some people get
upset if they download their email for offline use and then cannot read any content.

On the other hand, sending less will get past spam filters
easier and also (sometimes) generate more web site traffic for you.

Assuming people will not mind clicking of course.

So why not send out the teaser first, then
the next day send the full article for those who never
clicked through.

Honestly though this is a tough debate. It all depends
on your goals for publishing the content.

In most cases we are usually wanting to get a web site
visit anyway so maybe the teaser only has some merrit
(is that how you spell merit?)

Private Reply to Gregory Allan (new win)

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