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New State Email Laws, Effective 7/1/05

Jul 07, 2005 4:10 pm

re: New State Email Laws, Effective 7/1/05

lisa micklin

I don't see how adding a "state" field to your subscription forms is going to alleviate your liability. This would leave it in the subscribers' hands to fill in the proper "state" field, which you cannot be certain that they will do.

What you are likely to see as this settles down a bit are the ESPs (email service providers) offering state list scrubs for the publishers' databases against the state registries, in this case, every 30 days.

hth,
lisa
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