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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
New State Email Laws, Effective 7/1/05Views: 269
Sep 06, 2005 2:19 pm re: New State Email Laws, Effective 7/1/05

lisa micklin
It's interesting to see this topic get stirred up again, 2 months later. Since both states implemented these laws in July, I've personally seen no mention of any law suits founded on them. Has anyone else?

I don't think it's as grim as needing to stop publishing to your lists, but there are some things that you can do to protect yourself.

1) make "state" a mandatory field on your sign-up form. No, this won't totally protect you, and yes, anyone can spoof a state on a form, but it can help. I myself have not done this and frankly am not in a hurry to, but will likely do so over the winter.

2) begin publishing by rss if you're not already doing so, and encourage subscribers to migrate to this media. By doing so you're likely to lose all kinds of awesome stats that you may currently have at your fingertips, but you will gain a lot of peace of mind. Plus, the more folks we educate in rss technology, the more existing spam issues for publishers will become a thing of a past. (that is until spammers figure out how to hijack rss feeds)

3) put a statement in your ezine signup saying something like "if you live in MI or UT, please do not subscribe."

OK, I'm on my first cup of coffee and these were just some top of my head ideas.

The VERY BEST thing that you can do to protect yourself is only link back to and promote your own or very trusted sites and services. This isn't really that hard to do and many of us are already doing it.

more coffee for me!,
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