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| Oct 27, 2005 2:37 pm |
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re: Constant Contact or Other Service Providers |
lisa micklin
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Hi Bob-
Welcome to the cafe :-)
I have some pretty strong opinions about CC (as you may or may not know I run a competitive company at http://EZezine.com.)
My strongest thoughts on them is that they are not discerning enough about who they let use their service, or the nature of the databases that they allow to be imported. This has caused them to be blacklisted with many of the major spam reporting agencies, resulting in less than wonderful deliverability. It is always a good idea to check your ezine hosting company or potential service provider in the spam database lookup at http://dnsstuff.com.
I'll leave it at that.
For your second question: increasing your CTR...
"Nice ads" isn't enough to go on here. There are so many factors that contribute to CTRs.
1) How large is your list?
2) How was it built/aquired?
3) What's your open rate?
4) What's your delivery rate?
5) How targeted is your list?
6) How relevant are your "nice ads" to the demographics of your list?
7) How "clean" is your list?
8) What is your relationship with your list? Do they know you? Do they know that the mailing is from you?
No need to answer all of these, but I hope you see what I'm getting at. There's a ton of factors that come into play to determine CTR.
Hope this is of some help.
Best,
lisa
~~~~~~~~~~~
Ezine Hosting in a Spam-Free Environment
http://EZezine.com
How To Start Your Ezine
http://StartYourEzine.com
~~~~~~~~~~~Private Reply to lisa micklin (new win) |
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