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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
email list only or email list plus separate databaseViews: 432
Nov 18, 2005 2:31 pm re: email list only or email list plus separate database

lisa micklin
Hi Sherry,

I'm a stickler for only adding folks to my email (ezine) list who have specifically double-opted-in to receive it.

Back in the day you could just add all of your customers to your list. Anymore, this practice can ge you into a lot of trouble given bulk-email legislations and what not.

What you can do to get your customers into your email permission list is to offer them to join your list when they make a purchase. That affirmitive consent can go a long way in protecting your bootie and your deliverability.

Hope this helps,

Private Reply to lisa micklin (new win)

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