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email list only or email list plus separate database

Nov 18, 2005 2:31 pm

re: email list only or email list plus separate database

lisa micklin

Hi Sherry,

I'm a stickler for only adding folks to my email (ezine) list who have specifically double-opted-in to receive it.

Back in the day you could just add all of your customers to your list. Anymore, this practice can ge you into a lot of trouble given bulk-email legislations and what not.

What you can do to get your customers into your email permission list is to offer them to join your list when they make a purchase. That affirmitive consent can go a long way in protecting your bootie and your deliverability.

Hope this helps,
lisa
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