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why opt-out is a bad approach to building a list

Nov 22, 2005 1:27 pm

re: why opt-out is a bad approach to building a list

Denise O'Berry

Lisa --

So true! It annoys the heck out of me for people to use this tactic. And this particular situation put you in a corner you should have never had to be in.

I even removed my email address from my biz cards. Every time I went to a function and exchanged biz cards, I'd end up on one email list or another because people thought I'd love their stuff.

Not. Give me a choice. Let me choose. Invite me to be on your list and don't be offended if I say no. It's not personal, it's business.

Best regards,

Denise O'Berry
Small Business Expert

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