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why opt-out is a bad approach to building a list

Nov 22, 2005 4:10 pm

re: why opt-out is a bad approach to building a list

Nola Cooper

Now you see ladies, I thought that I was the only one who felt this pang of guilt. I'm actually on a few lists right now, because the owner of the list used this exact same tactic, and I was afraid of causing a "rift" in our relationship (by opting out).

Every time I receive a mailing from those lists, I get angry for a second....because I'm reminded that I wasn't given a choice.

I agree with you both...it's a poor practice!

Nola Cooper

Owner/Editor - The Classic Life Magazine
http://www.TheClassicLife.com

Private Reply to Nola Cooper (new win)

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