Angela Smith, FreeFuelNationwide.com
|| Hi Lisa,
If I understand correctly, that you never added yourself to this persons mailing list, then I agree that opt-out is the wrong way to get subscribers.
Gathering a list of friends and people that have contacted you by email or through your web site in the past does not give you the right to place them on a mailing list and then start sending them emails.
But opt-out to the end of all opt-in emails is a requirement in the CANSPAM Act.
So I guess my question is this... is it possible that you may have sent or requested something via email to/from this colleague over the past 5 years that may have been an autoresponder or list that they considered you giving them permission to contact you again?
I agree the only way it should be done is to invite people to join your list on a web page first- get the opt-in, but then always include a way that they can opt-out in each and every email.
As for taking it personally, it's just a bad idea. Sure, on occasion I ask people that unsubscibe if they would share with me WHY, but I never take it personal.
I have way more important things to worry about.
Private Reply to Angela Smith, FreeFuelNationwide.com (new win)