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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
why opt-out is a bad approach to building a listViews: 445
Nov 22, 2005 4:57 pm re: why opt-out is a bad approach to building a list

Angela Smith, FreeFuelNationwide.com
Hi Lisa,

If I understand correctly, that you never added yourself to this persons mailing list, then I agree that opt-out is the wrong way to get subscribers.

Gathering a list of friends and people that have contacted you by email or through your web site in the past does not give you the right to place them on a mailing list and then start sending them emails.

But opt-out to the end of all opt-in emails is a requirement in the CANSPAM Act.

So I guess my question is this... is it possible that you may have sent or requested something via email to/from this colleague over the past 5 years that may have been an autoresponder or list that they considered you giving them permission to contact you again?

I agree the only way it should be done is to invite people to join your list on a web page first- get the opt-in, but then always include a way that they can opt-out in each and every email.

As for taking it personally, it's just a bad idea. Sure, on occasion I ask people that unsubscibe if they would share with me WHY, but I never take it personal.

I have way more important things to worry about.


Private Reply to Angela Smith, FreeFuelNationwide.com (new win)

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