Is anyone here connecting their ezine to an online lens? Do online lenses work? Do you know what they are? Well, they are topics for discussion that are like blogs, but incorporate a lot of special links and features. They are actually designed to draw traffic to you as an expert in a particular area rather than you having to go out and look for it. You might call it an "un-Marketing" approach to marketing. You can learn more about it by going to Squidoo. I think it is a pretty clever concept. What's more, it's absolutely free! But, do they work? Acording to many of the folks currently using them on Squidoo, online lenses are the Web 2.0 way to build your business.

I know a lot of folks are into various promotional options with regard to ezines. There are all manner of content providers out there. There are places to go to download content for your ezine. There are places to go upload your content for others to download. But, did it ever occur to anyone that a lot of this content delivery and sharing is working backwards? Just do a Google search on just about any subject. Is what you got exactly what you wanted? Probably not. Why not? Because Google is simply addressing your need to locate certain "words." It's not really addressing the "need" behind them. And, that is totally understandable. But now, there is a concept called "online lenses" - which is actually attempting to address the "needs" rather than simply the use of words. Well, how should enzines take advantage of this Web 2.0 concept?

If you would like to see an example of an online lens, I invite you to take a look at mine at CDMM.

Lamar Morgan
CDMM
Creating a buzz for business in the boardroom

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