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| Mar 15, 2006 11:58 pm |
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re: re: Generating Business Through Ezines |
lisa micklin
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Great topic, Anne, thanks for bringing it up.
To me, unless you are in a very specialized niche with very specialized products and services, *stop* trying to sell via your ezines! Crazy? Maybe, but here's what I've seen work with both my own ezines and my clients' publications....
Get out of the mindset that you are building a list to create immediate sales. Instead, get into the mindset that you are building a *network* of relationships with your subscribers. Bunches of studies (can't quote any here) suggest that word of mouth (e.g. referrals) is the number one source of sales. Where do those referrals come from? Existing relationships!
How do you build these relationships via your ezines? There's lots of ways:
~ Engage your subscribers. Surveys, questions, contests, invitations, etc.
~ Offer valuable and relevant content.
~ Get personal. Show them who you are, be real.
~ Be the expert so when they're looking for the expert they think, "oh yeah, Anne who went to Guatemala with her kids (the personal stuff), the one who always has valuable things to say to me, the one who knows what she's talking about," etc.....
These are just some ideas off of the top of my head. The point being that from what I've seen strong relationships with your list IS the value of your list, way more so than the sale to the person you're never going to hear from again. The quality and depth of your subscriber list is more valuable than the quantity/size of your list.
Just one perspective,
lisa
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http://StartYourEzine.com
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http://EZezine.comPrivate Reply to lisa micklin (new win) |
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