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| Feb 24, 2007 11:00 am |
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re: re: Generating Business Through Ezines |
Maria Marsala
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I have two marketing funnels. On the bottom of Funnel 1 are ezines, then a free class I teach. And yes, freebie seekers abound, which is why I changed my subscribe form to have them add more information. I find that I get fewer subscribers... and those that are subscribing are taking advantage more of my products. They're also more serious about their businesses. And those who put junk in some of the fields, I just remove them.
What I have found, is that when it comes to service businesses, it's quality of the subscribers, not the quantity.
My Funnel #2 is different. On the bottom of it, is attendance at a class or TeleSeminar they pay for. Then they get my ezine ;) Funnel #2 has a higher chance of paying for other things, and sooner than Funnel #1.
Like most marketing processes, ezines are about building relationships. They are a very cheap way to reach lots of people. They are a very cheap way for someone who has been on your website to get to know you better. And they're a cheap way for many feebie seekers to learn. I have no problem placing resources and ads in the same ezine or sending out ads between newsletters. I even know that when I send a solo ad out, I'm going to get 20-30 people leaving my ezine. And that's AOK with me!
Serious business owners "get" that busineses make money... ;)
Cause on the other end are situations like I had last night... when someone walked up to me at a networking event and thanked me for my ezine. He's been on it more than 7 years, since he know that he wanted to start a business and has been learning a little at a time! He's just starting to grow his business, and has "take one of my classes" on his list of to dos for this year.
Another relationship growing.
Maria Marsala
Helping women business owners focus on what's important to their business.
http://www.ElevatingYourBusiness.com
Private Reply to Maria Marsala (new win) |
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