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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Generating Business Through EzinesViews: 351
Feb 24, 2007 3:01 pm re: Generating Business Through Ezines (sub quality vs. quantity)

lisa micklin
I commend you, Maria on embracing the concept of "quality over quantity" in regards to ezine subscribers. I'm always amazed at how few people get this.

What's the point of having 20,000 "subscribers" when only 2000 are actually reading your ezine? What numbers like this really say is "I have 18,000 zombies and 2,000 readers."

Since we force folks to re-opt-in their lists in order to use the EZezine software, I run into this issue a lot. The publishers who "get it" are willing to clean their lists and find out how many readers they actually have. Those who are attached to the quantity of subscribers go else where for their hosting.

While the quality of one's list increases by keeping a clean database, there are other affects as well including a decreased likelihood of getting blacklisted, or in our case keeping our whole server (and all of our members' ezines) from being blacklisted!


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