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I edit an Online Bridal Magazine and need your advice

Mar 09, 2007 8:41 pm

re: I edit an Online Bridal Magazine and need your advice

lisa micklin

Hi Maryann,

Welcome to the cafe and Ryze. You ask a great question about getting in front of your ideal subscribers.

I've always found that "hanging out where your ideal subs hang out" is a great strategy. So, in your case, in addition to the advice you've already gotten about squido, etc., look for forums and blogs and other interactive on-line communities for brides-to-be. Then, get involved! Answer questions that folks post, inquire if sites are looking for content, and so on. Don't just spam them with promos for your ezine, rather offer valuable content, advice, etc. and make your signature your promo.

Sadly, 'if you build it, they won't necessarily come', but, if you begin to get yourself recognized AND build it at the same time, folks will start paying attention to you.

So, learn where your ideal subs hang out, and join the party.

Hope this help,
lisa
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