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Blogs versus ezine or both

May 01, 2007 2:46 am

re: Blogs versus ezine or both

Laura Orsini

I agree with D. Spencer that both are a good idea. The reason being that they reach people in different methods. Depending on how well you market your blog and list it on the myriad blog directories available, people can and will stumble upon it. And if it's good enough that the readers like it enough to pass it on, you can create good word-of-mouth buzz.

eZines, on the other hand, are sent to targeted readers you already know (or who are already familiar with you because they've signed up for your eZine at your Web site or through some other channel).

So with a blog, the readers generally come to you; with an eZine, you send the material to the readers. In my personal opinion, blogs also can tend to be a little less formal than an eZine. Most eZines have regular features and components, and are distributed on a regular schedule. Many blogs appear to be less formal and have random-to-haphazard scheduling, if they have any scheduling at all.

For maximum ROI, you need to do either or both with great consistency.

Best of luck -

Laura Orsini
laura@wordsmadeeasy.com

Private Reply to Laura Orsini (new win)

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