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| Jan 18, 2005 12:28 am |
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re: re: re: re: re: "S.O.S" from the launch pad... |
lisa micklin
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Hi Joyanne, et al-
Welcome to the cafe!
I'm not a fan of the "click to read more" method, except for those who are so well established that their readers are likely to click through and read the whole ezine.
The reason for this is that you are asking your readers to take an extra step. That's a lot to ask with a new publication.
So, how can you make your ezine shorter and to the point so that your readers will digest it all in one fell reading? Once you establish a subscriber base of people who can't wait to receive your next issue, then you can experiment with asking them to take the extra step.
Honestly, there's very few ezines which I subscribe to that I'm willing to do this for. In fact, I can think of one.
As far as RSS, I'm with guru Scott on this one.... offer it as a supplemental "delivery tool", but don't lean on it as your sole technology. The folks at large just haven't caught on yet, plus there's technological disagreements resulting in no standards for the technology which is a yucky thing.
hth,
lisa
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> Joyanne McDaniel wrote:
> I'm asking about how acceptable it is to send perhaps half of an article (keep the e-mail short) and include a link at the bottom to the rest of the article on my web site to drive traffic back to it? I don't know if that's frowned upon or not.
>Joyanne
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>> Scott Stratten wrote:
>> I'm not the best for RSS, since I'm not a big fan of it yet. Private Reply to lisa micklin (new win) |
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