|Jan 26, 2005 1:15 am
||My thoughts on Constant Contact re: Ezine service
|| I wrote a newsletter on this topic recently:
It's an uphill battle nowadays, trying to get your emails and
newsletters out to your target market. Filters, triggers, etc..
make it that much harder to get a message to an intended, and
permission-based recipient. But did you know that you might be
listed in a spamming database, just from the place you picked to
send out your emails?
Keep reading where I show you proof...
Not wanting to get too techno-geek on you, every time you send out
a newsletter, it's has an IP address attached to it. If you use a
3rd party company to send out your ezine, you get an IP address
from them, since they are the ones actually sending it out.
You can have the most iron-clad, double permission-based
newsletter list in the world, but as soon as some meathead
decides to use the same service as you and starts spamming, that
IP address gets put into a database where email providers consult
to determine what is and is not spam. If you're IP is put in, you
could be sending emails that are being put in a black-hole. You
don't know they're being blocked, your clients/subscribers don't
know you're sending anything.
How do you find out if you're on that nasty list?
First you have to determine what your IP address is for
your newsletter. Open a recent issue in your email (I assume
you're a subscriber to your own newsletter! I've subscribed to
this one twice, because I enjoy it so much ;-)
Now, I know in Outlook you have to open the newsletter, then go
to View --> Options and you get a window open that shows message
settings, and at the bottom it shows your newsletter "header"
where all the techno-gunk is about that particular email. Mine
has a line that says: Received: from localhost.localdomain
Since EZezine.com is the company I use to send out my newsletter,
that makes sense.
Now I run it through a IP lookup service. Come and see the
As you scroll down that list, you'll see no red highlights,
meaning my fantastic provider, www.EZezine.com is not listed as a
Now look at a recent IP from a client of mine that uses Constant
Contact for her distribution:
Yeouch! 17 places where she is considered to be a spammer. And we
wondered why she had a low "open-rate" for her newsletters.
If you can't figure out how to look at yours, drop me a line and
I'll help you.
Moral of the story: It's not good enough anymore to have a
perfect permission-based list, you now need to police your
provider. Especially if you're paying a good amount of coin for
the service. That's why I love mine www.ezezine.com not only are they
angelic when it comes to spam databases, they have the best rates
out there. And nope, I don't make a pretty penny off of plugging
them. I firmly believe in shouting from the rooftop when I find a
Scott Stratten, President
Bringing customers to you...
PS - Please pass this on to anyone who sends out a newsletter.
Private Reply to Scott Stratten (new win)