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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Subscribers and surveysViews: 229
Feb 07, 2005 8:52 pm re: Subscribers and surveys

Kurt Schweitzer

Why not go about writing your book "backwards"?

Start with the sales page. Sell the book you are about to write, exactly as if you had already written it. Include the price and everything. The only difference is down where they would purchase the book, tell them "Send no money now! Instead give us your email address, and we will reserve a copy for you, and notify you when the book is finished."

Then pitch it to your subscribers exactly the way you would if the book were already written.

Finally, watch your page statistics and "preorders". If you are happy with the response, write the book! Otherwise stop advertising and send a message to your preorder list saying that you regret that, due to poor response, you will not be finishing this book and instead will be using the time to work on another project that you hope will fare better in the marketplace.

Sound like a plan?

Kurt Schweitzer

> DeAnna Spencer wrote:
> I am trying to get some feedback from my subscribers. I was thinking about running a survey for a couple of months. How do you encourage people to reply to the survey? I'm thinking of adding some more services and I also want to see what kind of products they may be looking for. I write ebooks and I think it would be silly to invest my time in writing an ebook that my own list isn't interested in. What do you guys do when you run surveys?

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