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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Newsletters OnlineViews: 217
Mar 18, 2005 4:19 pm re: re: Newsletters Online

lisa micklin
Good point, Zannie.

I've seen very few ezines use this tactic successfully. Why? Usually because the content is not compelling enough for subscribers to take the extra step(s). Or, just a link is offered with no reference point.

I too subscribe to oodles of ezines. Of all of them that use the click to read more tactic, there's about 2-3 that are compelling enough for me to click through.

If you are going to offer a link to online full version, best-practice is to offer an "article teaser" so people know what's on the other end of the link, rather than just a link.

best,
lisa
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