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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Ezine format - link vs. whole contentViews: 227
Mar 31, 2005 2:58 pm re: Ezine format - link vs. whole content

Kurt Schweitzer

I'm an advocate of the "teaser" approach. Write one or two lines about the article, and send that out along with the headline and link.

Think of your articles as premium content where someone has to be a paid subscriber in order to read them. Spend some time crafting your headlines and teasers so that they "sell" the article.

This will also help you determine what readers really are interested in. If you send out a newsletter with several complete articles you don't know which of the articles are enjoyed verses those that are endured. By using links to the full articles you can use your site statistics to find out which are being read and which are being ignored.

Kurt Schweitzer

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