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| Mar 31, 2005 4:00 pm |
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re: Ezine format - link vs. whole content |
lisa micklin
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I'll play the advocate.
Here's my experience with this technique. It generally doesn't work. You are asking your subscribers to take an extra step to get to your content, and most of them won't do it.
Why? Generally because the content is not compelling enough! Of all of the ezines that I subscribe to, there are only two, that's right, two who use this technique that I actually click the read more link. (That's out of about 10 who use this technique.) The reason: only these two offer anything valuable in their content to me.
Why do people use this technique:
I've seen 2 main reasons:
1) To get folks to their site, and then as Kurt suggested, potentially track their activity. If this is your reason, make sure your headlines and teasers are mighty compelling!
2) Because their content is so long, they don't want to put it into an ezine format. If this is the case, you'd likely be better off shortening your ezine so that it is easily digestable.
So, either make your headlines and teasers so dang compelling that a subscriber would have to be insane not to click through, or, print your content in your ezine, keeping it brief enough to hold your subscribers' attention.
Just my thoughts,
lisa
~~~~~~~~~~Private Reply to lisa micklin (new win) |
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