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Ezine Publishing Cafe [This Network is not currently active and cannot accept new posts] | | Topics
Ezine format - link vs. whole contentViews: 227
Mar 31, 2005 11:58 pm re: re: re: Ezine format - link vs. whole content

Soni Pitts
Yeah, me three on not wanting to click through in most cases.

To be honest, I get enough stuff that comes whole to my inbox that, unless it's very compelling, I see no reason to click through.

The only two newsletters that I subscribe to at this point that do this are MarketingProfs - their articles are all feature length, but very valuable, and they pack a lot into each newsletter (having it all laid out in content would make the bloody thing a mile long) - and the various Coachville publications which usually include the full length of short-copy bits and teaser/links for long copy. Truth be told, I rarely read the longer stuff from CV, as it tends to be interviews and I'm not an interview reader by nature, but I appreciate the fact that they don't take up half the newsletter with them.

Now that I think about it, I can see two distinct and different categories of newsletter going on and what seems to work for both and why. The two categories that I'm seeing are "tips" and "news."

If your newsletter is a tips, tricks, hints, cute stories, advice and profiles sort of publication, then you're probably better off keeping it short and in-situ. OTOH, if your newsletter is actually a content-heavy news-type publication that keeps its readers current on what's happening in the world of "whatever", then you'll be doing feature length articles, reviews, interviews, and commentary - and lots of it. In that case, you're better off doing the teaser/link tango. But you'd better have seriously well-written and relevent articles and superior teaser copy to make it work.

Does anyone else see this divide? Am I on target with my observation, do you think?

Soni Pitts, Personal and Spiritual Development Coach
Reclaiming the soul of living

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