Metaphysical Marketing Workshop
When to Charge More and to Charge Less
It was notable that when
I started my business, I came up with a certain "minimum"
profit I wanted to make. Within a very short time I didn't feel that
profit was enough and I gingerly started to charge more. Then more. I
kept stretching and kept raising my profit requirement.
NOW THIS IS THE MOST INTERESTING PART: The more I raised my prices, the
more I attracted higher paying clients. Each step forward helped me
release the fear that I couldn't get more (or that maybe I wasn't worth
The caliber of client I attracted was directly related to the amount of
profit I required for myself. The more I claimed for myself, the more
the Universe brought to me the clients who had the ability to pay and
to accommodate my elevated prosperity consciousness. And the more I
continued applying the prosperity principles, the more I claimed for
Over time I completely eliminated the type of events that required much
more work for much less money. I realize now that I was creating that
"vacuum" for new, higher paying clients to arrive. And they kept
arriving. And new circumstances opened up to attract them.
The Universe will find a way to bring us the rewards that we claim for
ourselves. But we must claim it - boldly - and know we deserve it. When
we release the fear and doubt, the Universe will rush to support us.
We must make a decision. We are operating from integrity, we have a
viable and valuable product or service to offer, there are plenty of
clients or customers who will benefit from what we have to offer, and
we deserve to be rewarded appropriately.
When Less Is More…
Okay, let's say you have reached a point where you know that you
deserve to be rewarded fairly for your efforts and you charge
accordingly. But there are certain times, if you let your intuition
guide you, when you may feel prompted to give your services for much
less than your usual value. At those times you are "tuned in" and you
may not know why you feel it is the right decision, but you just know
and feel that it is. You don't think twice about it. These are times
when you are being guided by an unseen hand - your higher self is
directing you because there is more to the story than meets the eye.
A client, Michelin North America, was referred to me years back, for a
relatively small event. They were showcasing their new "designer" tires
to the local auto industry with a reception at our city’s automotive
museum. They had invited only a few special guests, had already booked
the museum so there was no profit for me there, and in short, there was
a rather meager budget. The corporation, located in South Carolina (I'm
in Los Angeles), didn't participate in conventions here, so there
didn't seem to be much prospect for future business from them.
But my inner voice said "Do it!" I coordinated the small event and gave
it my best, the client expressed appreciation and that was that.
A couple of months later I heard from the client again...they were
planning to fly 250 of their best dealers from the East Coast to Los
Angeles to celebrate New Year's Eve in grand style at the auto museum
and to attend the Rose Parade, in which Michelin had a float. The
celebration was commemorating the 100th Anniverary of Bibendum, the
That New Year's Eve gala was a six figure billing from my company,
Marilyn Jenett Locations. And “Bib” was a big hit at his birthday party
and on his float in the parade.
In the years following that event I coordinated two other events here
in Los Angeles for Michelin, including a huge media event that
showcased 90 environmental cars, for which Edouard Michelin himself
flew in from France. This is especially notable in that the event took
place in October 2001, a month after 9/11!
It was generally known that following 9/11, the world turned upside
down and special events were cancelled far and wide. People were not
flying. Anthrax was major news. The hospitality and events industries
were impacted greatly.
But the Michelin event I coordinated above, which was actually a part
of a three-day itinerary in three cities, went on as planned.
When we boldly claim our good, all of the forces of the Universe will
come into play to fulfill our expectations, sometimes in the disguise
of "little packages." When you listen to that inner voice…it
will tell you when the little packages contain diamonds.
Would you like to have personal guidance about growing your business
and increasing your prices to
earn the income you deserve? Contact me about becoming a private
© Copyright 2003-2008 Marilyn Jenett, Feel Free to Prosper
All rights reserved
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