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choosing a business name

Jul 20, 2005 7:12 pm

choosing a business name

Dean H.

I'm curious to know how many of the entrepeneurs and solopreneurs decided to go with naming their company. Some folks choose to use something along the lines of "my name + consulting". Or "intials + consulting/design". And then there is the typical accounting and law firm naming strategy, "Smith, Ogilvy, and Warren."

Some folks use latin or greek derivations to name their company.

I'd like to know what other entrepeneurs and solopreneurs are doing to name their company. Leesa has Savia Lane (it flows so naturally). Marilyn has Marilyn Jennet Locations. Scott has Online Business Networks.com Dave has bplanGuru.com . Kinda cool.

Does any business name do for you? I'm a big proponent of branding and how your company name plays a big part in your overall branding strategy. Of course, there is more to branding than a company name, but I'm curious to know how you guys chose your company name.

Dean

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