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choosing a business nameViews: 214
Aug 02, 2005 6:01 pm re: choosing a business name

Deborah Martin
Hey Dean

I named my coaching business Portage, because I help clients transition from one point in their lives to the next, deciding what to leave behind and what's important to take with them to the next vista. Also, I'm an avid backcountry canoist so the name shares a little bit about who I am (important in a coach business, I feel).

My only regret was that when I got ready to put up a website, I could not get Portage as my domain name but, instead had to go with PortageCoach. Not to bad though.

Here are a couple of things I've learned about choosing a biz name:

Once you have the name, before you're settled, check to see if a) you can get the domain name, b) you can get a trademark, and c) you can get it incorporated or an LLC or a DBA (if you're going that route).

If your name does not describe what your business does, get a good tag line.

Love
Deb

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