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| Nov 17, 2005 10:59 pm |
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re: Giving stuff away FREE - does it get attention and or help a campaign? |
| Stephanie Biscomb
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I'm in marketing and offering stuff for free is one of the things the company I work for does. So far, it has given us great results and has always had us having more traffic flow to our mother Website - free things where I'm at are usually to have people just try out our technology. It's not a question of those people then buying one of the instant messaging solutions we offer - most people that go for the free stuff aren't in the same market or segment as those supposed to have an interest in our paid products. However, it does create a collective idea that when we say free, it's free, when we say no spyware, there's no spyware and when we offer something, it's a certain quality.
I guess offering things for free does get attention, but it is far better for generating a bran 'status' on the consumer's head. When it comes to campaigns... I wouldn't really offer something for free. 
Private Reply to Stephanie Biscomb (new win) |
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