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Giving stuff away FREE - does it get attention and or help a campaign?Views: 212
Nov 18, 2005 10:56 pm re: re: Giving stuff away FREE - does it get attention and or help a campaign?

Denise O'Berry
Free still works. And I don't see that ending anytime soon. Yes, you'll get a bunch of tire kickers -- that comes with the territory. You can weed those folks out over time. What it will do for you if you are trading something free for an email address, is give you an audience to build a relationship with. And that definitely works.

Here's a true story. I give away a free Success Strategies Guide to people who sign up for it on my site. Been giving it away for about five years now. I mail to the list a couple of times a month -- sometimes informational stuff, sometimes sales stuff. In the last two weeks I've had several people who have been on my list for OVER ONE YEAR purchase something. Free works.

If you're not sure whether free still works or not, just pick up one of those free coupon books that are handed out in every city. Thumb through it and count the number of times free is used in the ads. You'll find a bunch.

Best regards,

Denise O'Berry
Small Business Expert

Want to squeeze more cash out of your website? Isn't it time you had your very own product? Visit http://www.gotsmallbusiness.com

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