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Giving stuff away FREE - does it get attention and or help a campaign?Views: 173
Jun 18, 2006 7:29 pm re: re: Giving stuff away FREE - does it get attention and or help a campaign?

Kristin
As a 'newbie'I'm just reading some of the old posts and this one caught my attention. I VERY often (99% of the time and I ALWAYS encourage the company to do so because it works!) use 'FREE' (or bonus gift,etc) in my Sales Letters and Direct Mail Campaigns. It helps to 'sweeten the deal' and I always attach a sense of urgency to it--that can be done with a limited supply or a cut off date. I even use FREE with Fundraising Letters. Those letters have offered FREE gift cards with X dollars given, FREE season tickets to a symphony for one of the donors, 'CHANCE TO WIN' in a private lottery, a backstage 'pass' to a lucky donor to meet a celebrity. All of those things have worked, and worked well.

If you need any help or suggestions please let me know.

Kristin Andrews

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