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Giving stuff away FREE - does it get attention and or help a campaign?Views: 168
Jun 19, 2006 12:01 pm Giving stuff away FREE - does it get attention and or help a campaign?

Heidi Richards
FREE works if it is something of perceived value. I have a retail florist and one of the things I do when attending any type of networking meeting is to bring along a gift either in the form of a "raffle" prize (free advertising for my company) and or a free rose to hand out to all in attendance. I don't do the free rose every time as then it would not have the same effect as everyone would "expect me to do it."

Free has worked for me for 25 years and I will continue to do it as long as it brings in customers.

Thanks for asking!

Heidi Richards


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