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Giving stuff away FREE - does it get attention and or help a campaign?Views: 129
Jun 08, 2007 1:05 am re: re: Giving stuff away FREE - does it get attention and or help a campaign?
Martin Russell Interesting question...

A guy called James Brausch has a piece of copywriting software that compares your copy against profitable and non-profitable copy. I use this software almost daily.


According to his software, the word "free" actually has a NEGATIVE correlation with being profitable, ie the word takes away from sales.

Collecting names isn't the same as being profitable, and most people don't test the impact of the word free all the way to the outcome of profitability. But that's where it actually matters!

Can you stop saying "free" - perhaps say complimentary etc instead - and actually profit more?

Statistically, yes. Hmmmm...


Dr Martin Russell
Small Biz Referral Marketing... For Results!


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