An audience can reach your business once they are online. But, how to you reach out to a local online audience when they are offline?  Well, there is advertising in the local newspaper, radio or TV. But, that can prove to be extremely expensive. Why? Because most people who read the newspaper, listen to radio or watch TV are not doing it because they want to see advertising. They do it because they want the news or entertainment. So, if you are an advertiser in those venues, you really have to work hard (and often) to make a significant impact.

Is there a better, more cost-effective approach? I think there is. It is called "clustering to provide a mutual uplift." Get in a small group (4 people) and coop your advertising needs as a group - rather than as individuals. Use Wi-Fi digital frames at Wi-Fi hot spots rather than TV commercials and radio spots. Get more BANG for your Buck.

Want to see what a good Wi-Fi hot spot with splash page advertising can accomplish? Click here.

Want to see what a good Wi-Fi digital frame can do? See below:

Want to learn more about clustering? Visit Clusters: Small Business Group Netweaving.

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