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Hindi nahin maloom

Mar 12, 2009 1:36 pm

re: re: re: Hindi nahin maloom

Lavanya Karalkar

no KR..chalo let me tell the reason.. see this happened in Mumbai and other some villages where the small shops and paanwaalas (betel nut shopowners) sell the softdrinks.

When the name was 'mazaa' the sales were not as expected and marketing survey's were conducted and even free samples were given. During the survey, though everyone liked the taste of drink, purchase of mazaa by womenfolk were almost 'Nil' as compared to the men buying the drink from the shopkeepers. Again after lot of market surveys, ladies were hesitating to go and ask the shopkeeper 'mazaa deo' (in colochial terms 'mazaa' or 'majaa' had the meaning of 'jalsa') and that is why ladies were hesitating . Hence the name was changed to 'Maaza'.

Private Reply to Lavanya Karalkar (new win)

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