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Search Engine Optimization and proper web design go hand in hand?Views: 180
May 15, 2005 5:31 pm Search Engine Optimization and proper web design go hand in hand?

Dean H.
As I continue my search for the right SEO professional for my business project and look over dozens of portfolio work, I've become convinced of something; That effective copywriting and good webdesign doesn't seem to be as big of a factor in Organic SEO than it should be.

I've reviewed a few websites that rank high on Google within their respective keyword categories and their web design & usability could use alot of improvements. Their copywriting isn't the best in the world. It just seems like they throw in a few keywords here and there and that shows up on Google's ranking.

So, I can only come to one conclusion as to why these websites rank high on Google. I believe the one deciding factor in having these sites rank high is that they all have engage in alot of reciprocal linking and link popularity campaigns. All of them link to each other and thus boosts each others Pagerank. Any business professional who has the time can certainly engage in such practices. I mean, how hard can it be to send out some emails to other real estate websites and give a win-win proposition? You link to me and I link to you and we all win. If you don't have the time, then of course, it's so much easier to find a SEO expert to do it for you.

Of course, even if their website ranks high on Google, it doesn't mean they have high conversion rates (ie; getting prospects to call you). A good design and effective copywriting can help boost your conversion rates.

Getting business from the web and having a successful search engine markting strategy should include the following factors;

-Reciprocal linking & search engine submission tactics,
-Solid Web Design,
-And pursuasive copywriting.

One without the other isn't enough. You gotta have all three. It seems some SEO experts are good at that but not good at web design usability (Use of CSS, fast load time, minimizing the flash features, html markup, etc...) And then it seems that good Web Designers can make your website say "Wow" but haven't a clue about proper organic SEO tactics.

Am I right or wrong? You tell me.


Private Reply to Dean H. (new win)

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