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| May 16, 2005 11:37 am |
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re: Search Engine Optimization and proper web design go hand in hand? |
Jonathan Clayman
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Spot on Dean!
The problem is that nobody is looking at the big picture. I am currently working on a project where I am devising the SEO strategy and working hand in hand with a copywriter and designer who know how each other tick.
Most people fall into the trap of making it look pretty or the obsession of press a button and send it to 50 million search engines in one (yes, exaggeration here but to make a point)but they don't bring it together.
The industry hype doesn't help though. You see endless offers of free templates and low cost do it yourself site builders and the "build it and they will come" talk doesn't help either.
As you point out, what's the point in bringing traffic to your site if it's not targeted and if your site has poor conversion statistics.
I was reading an article last week by a self-proclaimed "get the number one spot on Google" guy and he was suggesting that reciprocal links be exchanged prior to your site going live. How insane is that!
Jonathan ClaymanPrivate Reply to Jonathan Clayman (new win) |
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