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Search Engine Optimization and proper web design go hand in hand?Views: 171
May 16, 2005 4:00 pm re: Search Engine Optimization and proper web design go hand in hand?

Garland Coulson

Hi Dean,

You've hit the nail on the head!  This is why so many web sites have problems.

A successful web site, i.e. one that sells well, isn't just high ranked.  It has to have a pleasant welcoming design, great content, great copy, search engine friendly elements AND a traffic building program.  Remember that search engines results are only one source of traffic! 

The problem is that it is difficult to find a single person with all these skills.  Someone who is an amazing graphic designer might inadvertently design a site in such a way as to block search engine indexing bots.  A great search engine optimizer may change the text on your web site, but will the text still be able to convert visitors to customers well?   And will a web designer or search engine optimizer also be an expert on how to set up other traffic building techniques?

It can be expensive to hire a web designer, search engine optimizer, traffic builder AND copywriter!  This is why I teach courses and coach people on how to learn some of these areas themselves.  This lets them save money and be more knowledgeable when they hire professionals.  I also have an Internet Marketing Virtual Assistant people can hire to update their web site and set up newsletters and marketing campaigns.

In regards to your comment about linking, it is actually very difficult and time consuming to get quality links to your web site.  High ranking sites are constantly bombarded with requests from people wanting them to link to them.  I know I get these requests daily and I ignore most of them.  This is why I focus so much on writing articles.  A good article writing program will get you links from 100s of other sites without having to approach them individually.

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "Questions to Ask Your Web Designer"
Moderator, Internet Marketing Tools

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