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| May 19, 2005 7:30 pm |
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re: Search Engine Optimization and proper web design go hand in hand? |
R. Nelson Fernandes
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Dean,
I will not agree with your factor rankings. and here is why :
From a latest Press Source :
"" Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.
How search results and user data can affect your rankings
The patent specification indicates that Google might track how often users click on a page when it is listed in the search results pages. Google might also track the amount of time that users spend "accessing the document".
It seems that Google might be tracking click-throughs and rewarding those sites with higher click through rates (similar to what Google does with their AdWords program).
The patent specification also indicates that Google might track the behavior of web surfers through bookmarks, cache, favorites, and temporary files (possibly with the Google toolbar and the Google desktop search tool).
The patent specification indicates that Google might track the following information:
- The volume of searches over time is recorded and monitored for increases.
- The information regarding a web page's rankings are recorded and monitored for changes.
- The click through rates are monitored for changes in seasonality, fast increases, or other spike traffic.
- The click through rates are monitored for increase or decrease trends.
- The click through rates are monitored to find out if stale or fresh web pages are preferred for a search query.
- The click through rates for web pages for a search term is recorded.
- The traffic to a web page is recorded and monitored for changes.
- The user behavior on web pages is monitored and recorded for changes (for example the use of the back button etc.).
- The user behavior might also be monitored through bookmarks, cache, favorites, and temporary files.
Bookmarks and favorites are monitored for both additions and deletions.
- The overall user behavior for documents is monitored for trends changes.
- The time a user spends on a web page might be used to indicate the quality and freshness of a web page. ""
Good links might get you a ranking but getting and staying on top of the ranks is the name of the game.
I would give equal importance to all three factors that you have mentioned to be successfully optimised. The content design and copywriting factors make a difference not just later but also initially in advancing one's SE listings and should be an inetgral part of one's SEO strategy process.
Nelson.
Private Reply to R. Nelson Fernandes (new win) |
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