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Search Engine Optimization and proper web design go hand in hand?

May 25, 2005 4:48 pm

re: Search Engine Optimization and proper web design go hand in hand?

Anita Cohen-Williams

In order to do well on ANY search engine, a site needs to be well designed and have good, solid content.

One reason a lot of these web sites are at the top is that they probably have bought into the Google AdWords system. That seems to automatically raise their ranking.

A good SEO campaign (BTW, Google is wrong, SEO stands for Search Engine Optimization, not "optimizer")includes making sure that the web site is both user and search engine friendly, that the content is solid and well written, that the meta tags are all in place, and that the web site is submitted to all the relevant search engines and directories.

It is better to get inbound links, i.e. links that are pointing to your site, rather than reciprocal links. Either way, these links are often hard to get and such a campaign can take up to a year to do.

SEO is not a one time thing. You have to constantly monitor it, and tweak the keywords. That is why it can be expensive.

Google is NOT the only search engine out there.

Anita Cohen-Williams
SEO

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