Let's "Retire" Killer Sales Letters

You've seen them hundreds or thousands of time on the Internet.  The latest offer for an e-book, software or some other marketing system that promises to make you money nearly overnight with very little work.

Often referred to as "Killer Sales Letters" almost all these sites are constructed  by very similar formulas promoted by a number of "Internet Marketing Gurus" and their hopeful disciples.

The formula includes:

• Emotionally charged headlines

• Lots of benefit statements

• Lots of hype

• Lots of testimonials

• Time limited offers and bonuses

What these killer sales letters rarely give you is enough information to make an informed decision about your purchase!

Many people I talk to are tired of all the hype and want real tools that really work.  So, all you Internet marketers - here is your chance to be different!  Instead of being a "killer," be a resource. 

Try this formula instead:

• Give us a sample or free trial of the software

• Show us examples of how it can be used

• Give us videos or webcasts that demonstrate it

• Explain it to us in non-hyped language

• Give us a list of people using it we can contact to see what they think

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "Promote Your Web Site for Free"
Moderator, Internet Marketing Tools

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