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New Member from East TexasViews: 229
Aug 05, 2005 5:01 pm Starting to Market an Internet Business

Garland Coulson

Hello Betty,

Well the first step is to pick one business to focus on...:)

Here are some additional steps to start and test your Internet marketing.

1.  Identify a narrow target market to start with - one that has a high demand for the product/service you are offering.

2.  Offer a product or service in demand to your chosen target audience.

3.  Set up a landing page offering one product to one target audience where they can buy right online.  You can test how well your landing page is converting by setting up a couple of landing pages with different wording and seeing which converts best.

4.  Put an advertising tracking system in place like 1ShoppingCart or Ultimate Affiliate Manager.

5.  Start advertising and marketing online, ensuring you are using the tracking system for each one.  Some techniques you can use include:

  • Online networking like Ryze
  • Online classified ads
  • Pay per click advertising through search engines
  • Advertising on other web sites that reach your target market
  • Advertising in newsletters that reach your target market
  • Free advertising exchanges like Instant Buzz (ask me for an invitation)
  • Setting up a program to reach "influencers" that reach your target market

6.  Evaluate each technique monthly and dump the non-performing advertising.  Expand what is working.

7.  Once you have one product and target market working well, you can expand to more.

Testing and tracking are critical to your success.  Otherwise, you will have no idea which of your marketing methods is working.

Garland Coulson, "The E-Business Tutor"
Download my FREE e-book, "
Promote Your Web Site for Free"
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