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Free Marketing Software Beta Test Invitation for IMTools MembersViews: 169
Aug 28, 2005 6:10 pm re: Free Marketing Software Beta Test Invitation for IMTools Members

Garland Coulson

Hi Gary,

You make some great points.  Targeted traffic is much better than untargeted traffic.  I am dealing with this in a number of ways in the Free Traffic Bar:

Video tour of the Free Traffic and Search Tool Bar

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 video tour!

1.  The system tracks how many people are clicking on their ads so they can see which ads work best for the the target market they are reaching through the traffic bar.

2.  In our forums area, I am putting in tools and help to teach users how to write better ads that get better clickthroughs.  For example, I added a link to the free headline analyzer that some members here liked.  Other Free Traffic Bar members will also help each other with ideas on how to write better ads.

3.  Future versions of the Free Traffic Bar will add better targeting features such as

    a)  Letting people choose the category of ads they want to see.  For example, if members choose that they would like to see ads relating to art, travel and home decorating, they would only be shown ads in those categories.  That way the members of the system would know that their ads would be going only to interested people.

    b)  Geotargeting where you can target your ads by country.

I am in this for the long haul and I, with the help of my members and partners, intend to make the Free Traffic Bar a indispensable marketing resource for its members. I have a lot of other "wish list" features we are working on as well and the Free Traffic Bar will just get better and better.

Like you, my greatest successes have come from efforts targeted at my target market rather than unfocused marketing.  However, in my own experience, the targeted Internet marketing techniques have had a better return on investment than the traditional marketing methods I used.

Garland Coulson, "The E-Business Tutor"
Market while you surf!
FREE Traffic and Research Toolbar for FireFox and Internet Explorer
Moderator, Internet Marketing Tools

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