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Marketing A MixerViews: 190
Sep 04, 2005 7:36 pm re: Marketing A Mixer

Garland Coulson

Hi Lamar,

I doubt that you will get out more than 30% of your membership even in a best case scenario.  The Edmonton Chamber mixers I used to attend used to get up to 600 people at a mixer, but this was only 14% of their overall membership.  Our local chamber in Nanaimo has about 780 members and their biggest mixers get about 40 to 50 people out.

In the short term, you could contact local groups (Rotary, Toastmasters, Alumni, etc) and offer them a free display table if they will email their members a notice about the event.

In the long run, you could work on building a subscriber list of people interested in local events, perhaps by creating and maintaining a local event calendar where everyone can post their events for free. 

Garland Coulson, "The E-Business Tutor"
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