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| Oct 03, 2005 3:51 am |
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re: re: The Real Problem with Multi Level Marketing |
Kurt Schweitzer
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I'd like to add one other suggestion - look at the quality of your UPLINE.
Scott's article compares Network Marketing to Franchising, and calls NM "micro-franchising". Yes, it's true that you can usually buy into an NM company for a lot less than you can purchase a franchise.
But look at what you get. When you buy a franchise, you generally get a thick Operations Manual - everything the franchisor cares about how your business is run. It may include things like how to lay out your store, how much inventory to have on hand, instructions for dealing with employees, etc. You will usually get to examine this BEFORE you pay the franchise fee, because they want you to be convinced that you're getting value for the thousands of dollars you're spending.
The franchisor will also insist you spend some time training BEFORE you open your store. You may spend a month or two working at another franchisee's store, or they may have a training facility like McDonald's "Hamburger U" where you'll need to go for classes.
Finally, the fanchisor will typically provide you with marketing materials and cooperative advertising to help you promote your store. Yes, it's your store, but since it's THEIR name over the door, they will work very hard to make sure you succeed (or at least so that THEY don't fail!)
The Network Marketing companies, on the other hand, tend to spend their "big bucks" on selling you "the dream", but next to nothing to set you up or support your operations. They leave that to your upline.
Now when YOU start adding people to your downline, THEY are looking to YOU to provide all that training and support. How can you provide something that you yourself haven't received from YOUR upline? Is it any wonder that NM success is so spotty?
Kurt Schweitzer
Sound and Loving Care (http://soundandlovingcare.com) - Helping family caregivers keep their aging parents happy at home.Private Reply to Kurt Schweitzer (new win) |
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